Privacy Policy

PRIVACY AND DATA PROTECTION POLICY

We are committed to respecting your privacy. We urge all users of our UK Microsite located at http://1msg.co.uk (the "Microsite") to read this Privacy and Data Protection Policy to learn more about the policies and practices that we have developed to safeguard personal information, and to better understand our relationships with the third parties who may have access to this information.

  1. Information We Collect: Biogen has constructed this Microsite so that you may visit us and review information about multiple sclerosis (MS) and the 1MSg campaign without revealing your identity or volunteering any personally identifying information. However, we have access to some categories of information regarding you and your visit to the Microsite and activities that could be used to make inferences about you. The information that is routinely collected by our Microsite technology includes:

    Information That You Voluntarily Provide:

    Requesting Campaign Resources: Biogen has constructed this Microsite to include an email function that allows healthcare professionals to request campaign resources, including a 1MSg poster and flyer, via email to 1MSg@thisispegasus.co.uk. If you choose to use this email function, either as a consumer or a healthcare professional, we will collect "personally identifying information" from you, such as your name, address and email address that could be used to contact you. The information that you provide will be held by Biogen for three years in accordance with the Data Protection Act 1998.

    Information That Is Routinely Collected By Our Site Technology:

    • IP Address. We record the Internet Protocol (IP) address of your computer when you visit the Microsite. The IP address does not identify you personally, but it allows us to maintain communications with you as you move about the Microsite.
    • Cookies. We also collect information about your use of the Microsite through cookies and similar technology. A "cookie" is a unique numeric code that we transfer to your computer so that we can keep track of your interests and preferences and recognise you as a return visitor to the Microsite. Cookie technology allows us to collect "clickstream" data, which is not personally identifying information, but which reflects your activities on the Microsite, including your interest in certain healthcare concerns. A cookie does not collect or keep your name or other personal identifying information, but when you revisit the Microsite the cookie allows us to bring you the content and features likely to be of greatest interest to you based on your previous activities on the Microsite.
  2. How We Use Your Information: We use the information about your use of the content on the Microsite to monitor user traffic patterns and try to analyse what our users prefer so that we can design better services and activities for you.

    • IP Address. In addition to using the IP address of your computer to maintain communications with you as you move about the Microsite, we also may use your IP address to personalise content provided on the Microsite. We retain IP addresses, and we retain them together with personally identifying information.
    • Cookies. We use the data we obtain through the use of cookies to customise your Microsite experience by anticipating the information that may be of interest to you. We also analyse the information collected with cookie technology to help us improve the functioning of the Microsite by monitoring traffic in popular areas and to modify the information we provide to meet customer demand. We use the information we collect through the use of cookies for our business purposes, including operation of the Microsite. We do not allow other Microsites or third parties to use our cookies for their own purposes or to place their own cookies on your computer when you access information through the Microsite.
    • Vendors and Suppliers: We may from time to time have relationships with different vendors and suppliers who help us design and maintain our systems and our computer security, respond to email and customer inquiries, and create special promotions. We will not authorise our vendors and suppliers to use our customer information for any purpose not related to our business.

      Law Enforcement: In certain limited circumstances, we may be called upon to release your personally identifying information in response to a court order, subpoena, search warrant, law, or regulation. We plan to cooperate in responding to such requests, taking appropriate measures to ensure that the requester understands the nature of the personally identifying information and/or health-related personal information that they may receive. We also reserve the right to cooperate with law enforcement authorities in investigating and prosecuting users who violate our rules or engage in behaviour that is illegal or harmful to other users of the Microsite.

      Product Reports: If you contact us regarding your experience in using one of our products, we may use the information you provide in submitting reports to drug regulatory authorities, and as otherwise required of us by law. We also may use the information to contact the prescribing physician to follow up regarding an unexpected event involving use of our product.

  3. Our Relationship to Third Parties. We may use third parties to provide services and information on the Microsite and we may provide some co-branded services in partnership with others. We also may use third parties to analyse data collected on the Microsite. We will not disclose your personally identifying information to anyone other than our employees and those third parties with whom we have a business relationship. If we allow a third party contractor to have access to your personally identifying information, they will only be permitted to take it or use it for purposes that are consistent with this privacy policy.

    We pledge that we will not sell or disclose any personally identifying information you provide on the Microsite to an unrelated third party without your express permission.

    Other Important Information about Our Relationship With Third Parties:

    • Links to Other Microsites. The Microsite also features links to websites and social media Microsites that we believe you might use or find useful and informative. Please be aware, however, that, other than the websites controlled by Biogen, we do not endorse or recommend these Microsites’ content or services, and we are not responsible for the privacy practices of these other Microsites. We encourage you to be aware of and read the privacy policy of each Microsite you visit. Remember, the statements in this privacy policy apply solely to information collected by Biogen through this Microsite.
    • Advertisers. We do not permit advertisers to display their advertisements on this Microsite, and we will not permit third party advertising servers to use cookies to collect information from users at the Microsite.
  4. Our Children’s Policy. The Microsite content and services are intended for adult users over the age of 13. The Microsite is not designed to attract child users.

  5. Removal of Personal Information.

    You may remove previously provided personally identifying information at any time using the following options:*

    You can contact us at Sameena.Conning@Biogen.com.

    You can also write to the following address:
    Biogen Idec Limited
    Innovation House
    70 Norden Road
    Maidenhead
    Berkshire
    SL6 4AY
    United Kingdom

    *Deletion Policy. The information that you provide to us is stored in servers that are operated and maintained by Biogen and third parties under contract with Biogen. Microsite users should be aware that it is not technologically possible to remove from our servers each and every record of the information you have provided to Biogen. The need to back-up our systems to protect information from inadvertent loss means that a copy of information about you may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, we promise that upon receiving your request, to the extent allowed by law, Biogen will delete all personally identifying information stored in the databases Biogen actively uses for research and daily business activities, or stored in other readily searchable media. In addition, we will use commercially reasonable efforts not to disclose any personally identifying information or personal information stored in a non-erasable format after receiving your request for removal, except as required by law.

    Please be aware that we may not comply with a consumer’s request to amend or remove information that was provided to Biogen by a healthcare professional or a consumer regarding an adverse drug event.

  6. Our Security Measures. We want your personally identifying information and personal information to remain as secure as reasonably possible.

    Data Security. We use encryption practices to help ensure the integrity and privacy of some of the personally identifying information and health-related personal information you provide to us. As an added security precaution, all personally identifying information is kept physically behind firewalls that meet or exceed industry standards to prevent intruders from gaining access. Although we will make reasonable efforts to protect personally identifying information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk that an unauthorised third party could intercept an Internet transmission, or that thieves will find a way to thwart our security systems.

  7. Changes in Our Privacy Policy

    We will only use personally identifying information in the manner described in the Privacy Policy in effect when the information was collected from you. However, we reserve the right to change the terms of this Privacy Policy at any time by posting revisions to the Microsite. If at any point, we decide to use personally identifying information in a manner different from that stated at the time it was collected, we will notify users by email to the extent that we have email addresses. You will be given the choice at that time to "opt-in" for any additional uses or disclosures of your personally identifying information that you made available to us prior to the change in the Privacy Policy.

The 1MSg campaign is initiated and funded by Biogen

Phone: +44 1628 501000

Fax: +44 1628 501010

e-mail: 1MSg@biogen.com

BI-PAN-0437l
April 2018