PRIVACY AND DATA PROTECTION POLICY
We are committed to respecting your privacy. We urge all users of our UK Microsite located at http://1msg.co.uk (the "Microsite") to read this Privacy and Data Protection Policy to learn more about the policies and practices that we have developed to safeguard personal information, and to better understand our relationships with the third parties who may have access to this information.
Information We Collect: Biogen has constructed this Microsite so that you may visit us and review information about multiple sclerosis (MS) and the 1MSg campaign without revealing your identity or volunteering any personally identifying information. However, we have access to some categories of information regarding you and your visit to the Microsite and activities that could be used to make inferences about you. The information that is routinely collected by our Microsite technology includes:
Information That You Voluntarily Provide:
Requesting Campaign Resources: Biogen has constructed this Microsite to include an email function that allows healthcare professionals to request campaign resources, including a 1MSg poster and flyer, via email to 1MSg@thisispegasus.co.uk. If you choose to use this email function, either as a consumer or a healthcare professional, we will collect "personally identifying information" from you, such as your name, address and email address that could be used to contact you. The information that you provide will be held by Biogen for three years in accordance with the Data Protection Act 1998.
Information That Is Routinely Collected By Our Site Technology:
How We Use Your Information: We use the information about your use of the content on the Microsite to monitor user traffic patterns and try to analyse what our users prefer so that we can design better services and activities for you.
Vendors and Suppliers: We may from time to time have relationships with different vendors and suppliers who help us design and maintain our systems and our computer security, respond to email and customer inquiries, and create special promotions. We will not authorise our vendors and suppliers to use our customer information for any purpose not related to our business.
Law Enforcement: In certain limited circumstances, we may be called upon to release your personally identifying information in response to a court order, subpoena, search warrant, law, or regulation. We plan to cooperate in responding to such requests, taking appropriate measures to ensure that the requester understands the nature of the personally identifying information and/or health-related personal information that they may receive. We also reserve the right to cooperate with law enforcement authorities in investigating and prosecuting users who violate our rules or engage in behaviour that is illegal or harmful to other users of the Microsite.
Product Reports: If you contact us regarding your experience in using one of our products, we may use the information you provide in submitting reports to drug regulatory authorities, and as otherwise required of us by law. We also may use the information to contact the prescribing physician to follow up regarding an unexpected event involving use of our product.
We pledge that we will not sell or disclose any personally identifying information you provide on the Microsite to an unrelated third party without your express permission.
Other Important Information about Our Relationship With Third Parties:
Our Children’s Policy. The Microsite content and services are intended for adult users over the age of 13. The Microsite is not designed to attract child users.
Removal of Personal Information.
You may remove previously provided personally identifying information at any time using the following options:*
You can contact us at Sameena.Conning@Biogen.com.
You can also write to the following address:
Biogen Idec Limited
70 Norden Road
*Deletion Policy. The information that you provide to us is stored in servers that are operated and maintained by Biogen and third parties under contract with Biogen. Microsite users should be aware that it is not technologically possible to remove from our servers each and every record of the information you have provided to Biogen. The need to back-up our systems to protect information from inadvertent loss means that a copy of information about you may exist in a non-erasable form that will be difficult or impossible for us to locate. Nevertheless, we promise that upon receiving your request, to the extent allowed by law, Biogen will delete all personally identifying information stored in the databases Biogen actively uses for research and daily business activities, or stored in other readily searchable media. In addition, we will use commercially reasonable efforts not to disclose any personally identifying information or personal information stored in a non-erasable format after receiving your request for removal, except as required by law.
Please be aware that we may not comply with a consumer’s request to amend or remove information that was provided to Biogen by a healthcare professional or a consumer regarding an adverse drug event.
Our Security Measures. We want your personally identifying information and personal information to remain as secure as reasonably possible.
Data Security. We use encryption practices to help ensure the integrity and privacy of some of the personally identifying information and health-related personal information you provide to us. As an added security precaution, all personally identifying information is kept physically behind firewalls that meet or exceed industry standards to prevent intruders from gaining access. Although we will make reasonable efforts to protect personally identifying information from loss, misuse, or alteration by third parties, you should be aware that there is always some risk that an unauthorised third party could intercept an Internet transmission, or that thieves will find a way to thwart our security systems.